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The role of communication in the organization has changed, just as the nature of the organization has changed with the explosion of new communication technologies and the global network within the organization. Communication is more complex, strategic, and critical than ever before for the health of the organization. In an information-driven economy, communication will become increasingly important. This book is based on the author's 2010 masterpiece "Corporate Communication: Strategic Adaptation for Global Practice" which focuses on the role of communicators. This book examines, analyzes, and explains the practice of corporate communications as a key business asset during global change. It focuses on the main communication needs of the organization's life cycle: mergers and acquisitions (mergers and acquisitions), structural changes, cultural changes, innovation, new leadership, downsizing, global expansion, competition, ethical decisions, political actions and employee engagement. These are important creational values and potential value disruptions if the correct use of corporate communications functions as a key and strategic business asset.
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Orignal From: Corporate Communications: Key Business Assets for Strategic Global Change
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